Bridal Shop Offers Free Gowns For Military Brides

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BOSTON — A Watertown bridal shop is giving away free designer wedding gowns to military brides-to-be in honor of Veteran’s Day.Viva Amore Bridal Salon is joining Brides Across American to honor Military personnel who have served in Iraq, Afghanistan, or whose finaces are on active duty with free gowns.”With the economy at its lowest and military couples are struggling to afford a wedding, it is important that we come together to show our appreciation for their brave service and commitment to our country,” said Heidi Janson, founder of Brides Across America.The event takes place from Nov. 10 to Nov. 23. To qualify, brides must be engaged, on active duty in the military, or have a fiancé on active duty in either Iraq or Afghanistan. All military brides must show ID, copy of deployment papers, orders or other qualifying proof.Brides do not have to reside in the area where the giveaway is taking place. The event has limited amounts of gowns and is on a first come first-serve basis.Viva Amore offers many high-end designer wedding gowns, including Amsale, Jim Hejlm, Reem Acra, Jasime and Watters. The shop owners, a mother and daughter duo, said they have a special place in their hearts for the charity because their son/brother is a Marine.Brides Across America and its partners have given more than 1,500 wedding gowns nationwide since its inception.For more information about the event, call Viva Amore at 617-924-4600.

http://www.thebostonchannel.com/news/21449930/detail.html

FOR IMMEDIATE RELEASE
More Free Gowns to Military Brides

In honor of Veteran’s Day, Viva Amore Bridal Salon is joining Brides Across America and giving away free designer wedding gowns to military brides-to-be!

Event Dates: Nov, 10 to the 13th, 2009
Place:  Viva Amore Bridal
818 Mt. Auburn Street
Watertown, MA
617-924-4600

Boston, MA—News 10-24-2009, Brides Across America, a nationwide charity dedicated to providing free wedding gowns for military brides, announced today that Massachusetts’s newest bridal salon, Viva Amore will be giving away free designer wedding gowns from November 10 until the 13th.  Bridal salons across the country are pleased to reward the military personnel who have served in Iraq, Afghanistan, or whose fiancé’s are on active duty in these areas with this special Veteran’s Day event.

“With the economy at its lowest and military couples are struggling to afford a wedding, it is important that we come together to show our appreciation for their brave service and commitment to our country.” “Every little bit helps”, said Heidi Janson, founder of Brides Across America.

Brides Across America and its partners have given over 1500 wedding gowns nationwide since its inception and are striving to double that figure by the end of the year.

To qualify, brides must be engaged, be on active duty in the military, or have a fiancé on active duty in either Iraq or Afghanistan.  All military brides must show ID, copy of deployment papers, orders or other qualifying proof. Brides do not have to reside in the area where the giveaway is taking place. Each event has limited amounts of gowns and the event is on a first come first serve basis.

Viva Amore is New England’s first  Eco-Chic Bridal & Special Occasion Boutique owned by a local dynamic duo, Mother and daughter team. Our motto is to “shop green while saving green”.  Offering many high end designer wedding gowns (Amsale, Jim Hejlm, Reem Acra, Jasime, Watters and many more).  All items in the store are up to 75% off retail every day with the exception of the Eco friendly items. “ We wanted there to be a place that you can have the same experience as a couture salon but not pay the price!” – Anita Owner of Viva Amore

The only store in New England to offer multiple lines of organic and Eco friendly wedding gowns is here!! Viva Amore also specializes in prom, bridesmaids, mother of the bride and formal wear.  Additionally, they offer services to plan your Eco friendly and or budget friendly event affordably are available in the store from photography to organic catering. When planning your Eco friendly event at Viva Amore there is no need for an event planner saving you even more green!
Visit us to see what the hype is all about!

The concept came after one of the owners started the search for her wedding dress.  “I realized that there wasn’t a place to go to get my dream dress at an affordable price every day“. So the idea was born for a place to get wedding dresses every day at up to 75% off retail. Anita is currently planning her wedding for 2010 and understands what each customer is currently going through, while Mena relates with the mothers. “We have great passion for every customer we help, to save money and find their dream dress making this one small step in the process enjoyable and affordable!“ Mena Owner of Viva Amore

The women of Viva Amore feel this charity close to their heart because their son/brother is a Marine and was deployed for a while and is currently a local firefighter. They wanted to do something to support military wives and their husbands for sacrificing their lives for our benefit.

For more information regarding the November event please call Viva Amore at 617-924-4600.

For more participating stores and states checkout www.bridesacrossamerica.com.

Sales to bridal boutique
“My mother and I recently opened an eco-friendly bridal and special-occasion boutique [in Watertown, Mass]. My mother had been in the travel industry; I, as a pharmaceutical rep at the ripe age of 26, was already burned out and did not feel right promoting pharmaceutical products any longer. We opened Viva Amore on July 7, 2009. Our motto is to ’shop green while saving green.’ It has been received extremely well thus far.” – Mena and Anita, owners, Viva Amore

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DRESS FOR SUCCESS: Anita Dunn belongs to an organic food co-op. She’s known in her Woburn neighborhood for putting out multiple recycling bins each week. So it’s only natural that the boutique she opened earlier this month with her mother, Mena Tuccinardi of Watertown, reflects her environmentally friendly philosophy.
Dunn calls Viva Amore  an “eco-chic” bridal and special occasion boutique specializing in new, vintage, and once-worn gowns made from organic and sustainable materials. High-end designer dresses are manufactured according to free trade principles.
Inside its walls, Viva Amore uses repurposed display cases and shelving, energy-efficient light bulbs, 100 percent recycled bags and boxes, no-VOC (volatile organic compounds) paint, and eco-friendly cleaning supplies.
The store also partners with local businesses to offer complementary eco-friendly services. Its florists specialize in locally grown and organic flowers. Invitations can be delivered online or printed on recycled materials. Cakes are made from all-natural and organic ingredients.
Viva Amore is a member of Cambridge Local First and Bicycle Benefits, extending a 5 percent wedding gown discount and 10 percent storewide discount to anyone who bikes to the shop. Gently used gowns are accepted for consignment resale or charity donation.
“We try to give back,” Dunn said. “That’s what being eco-friendly is all about.”
The public is invited to a grand opening celebration on Saturday, July 25, from 10 a.m. to 5 p.m., at Viva Amore, 818 Mt. Auburn St. in Watertown. For more information, go to vivaamoreboutique.com.

Boston Globe Writer Cindy Cantrell